Over the years, my brow routine has gone from over 10 minutes to less than a minute. Now you might be wondering, “But how? The answer is brow gel.
I was an absolute victim of the overly raised block brow in the mid-2000s, and as a result, I would add 10-15 minutes more to just this part of my makeup routine. When I had to rebuild it after college to get it running in time, I knew I had to find a suitable replacement. After years of using the same brown brow gel, the feathered brow trend took off, and I tried virtually every product that claimed it would give me the laminated effect on my brows.
One of my favorites was the Göt2b Glued Styling Spiking Glue. Now the brand has released a Brows & Edges 2 in 1 Wand Gel ($19) that claims to keep your brows in place for 72 hours, so of course I had to try it myself. The packaging was simple enough: a durable plastic tube that you unscrew to reveal the spoolie applicator. The actual product didn’t seem as thick as the regular gel, but the only way to really find out was to apply it.
Right off the bat I noticed how easy this version of the gel was to control. One of the downsides of the product from the original tube is that it’s technically meant to be squeezed out of the packaging, so I get smudges on my spool and then subsequently on my brows because I wasn’t careful, or I’d have to use my brush wipe and start over. This tube is easy to use, dispenses the perfect amount of product onto the wand, and can be applied in a hurry when your Uber is down and your friends are yelling at you to hurry up.
When I applied the gel to my brows I noticed zero white spots and that it dried completely in about a minute. Since it also claims to be perfect for edging, I decided to try it on my hair as well. I applied it directly to my hairline as I usually prefer to wear my hair slicked back rather than styling baby hair down. At first the spoolie slipped through my hair but towards the end it started catching on the brush making it look a bit frizzy.
All in all, this gel is a solid addition to my makeup bag. It’s the easiest way to get the brow look I want and the easy control of the packaging means it fits right in with my very busy lifestyle that often has me rushing out the door. I personally wouldn’t recommend it for type 4 hair though as the spoolie is a bit too small to really comb your edges like a regular brush.
For $19, you could realistically continue to use a spoolie with regular Göt2b styling gel and get similar results. However, this brows and edges adhesive convinced me because of the pure convenience factor. I no longer have to hunt for a separate spoolie every time I want to do my brows, and no longer have to put a huge tube of product in a separate bag for travel. Compact and convenient, this gel delivers results: my favorite personal mantra when it comes to my makeup products.
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Image Credit: POPSUGAR Photography / Ariel Baker