In the last year, perfume sales have reportedly skyrocketed by as much as 45 percent Market research company NPD Group, thanks to a demand boom driven by the pandemic. Many people were looking for a piece of affordable luxury to have in their home for an extended period of time, and fragrance was the easy way to do it. (That’s even despite the 15 percent increase in perfume prices due to the supply chain crisis.) At the same time, TikTok started trending, and pretty soon #PerfumeTok was born.
Jump to the present and the category is growing day by day on the social media app. Users recommend their favorite scents, popular dupes, and the time to wear them. The platform has seen many questionable perfume trends like vabbing, as well as talk about the success rate of pheromone perfumes. Even TikTok influencers like Addison Rae launched their own fragrance lines. Additionally, we’ve also seen some iconic classic fragrances that have quickly become must-haves after trending on TikTok and regularly selling out every time they hit the shelves.
Of course, there is much more to discover in the fragrance area. Let’s take a closer look at some of the trending scents that have gone viral on TikTok.