A London-based tattoo parlor is offering customers the chance to remove any tattoos they associate with Kanye West completely free of charge following a recent controversy surrounding the rapper. Naama Studiosa tattoo removal studio in Marylebone, typically offers the service for more than $150 per session, with multiple sessions required, but the company confirmed to POPSUGAR that it would extend laser removal at no cost to anyone breaking away from the West want ink.
On November 25th, Naama released a video on Instagram, with “Yeezy come, yeezy go” written over the footage of the removal procedure. The caption for the post reads, “If you have a tattoo inspired by someone you admire and they end up making headlines for the wrong reasons… You want a change, we’re here to help.”
The move follows West’s recent anti-Semitic remarks, which resulted in his Twitter and Instagram accounts being suspended at the time. West’s recent actions, which have included sending “White Lives Matter” shirts down the Paris Fashion Week runway and sharing a highly disrespectful conspiracy theory about the murder of George Floyd on the Drinks Champs podcast, certainly do justice to his reputation harmed. West’s longtime collaborators, including Balenciaga and Adidas, have split from the rapper, and now former fans are trying to distance themselves from the star, too.
Alex Jones was one of those former fans tweet in October, “I got a tattoo related to Kanye in 2016 and since then he’s been the most colossal fuckhead on the planet.” The tattoo in question was artwork from West’s 2010 album My Dark Beautiful Twisted Fantasy. Naama Studio reached out to Jones and offered to remove it for free. “It’s really depressing to see someone you like who was your hero and start saying horrible things about entire groups of people,” Jones said metro. “So yeah, it’s been quite a sad journey.”
Choosing permanent ink is not an easy decision, and Naama already knows how those choices can affect our confidence. As such, the company offers a community-led “Second Chances” program where someone can nominate themselves or another person to have a triggering tattoo removed that is no longer representative of them. Tattoos that were once inspirational can become disturbing, and reaching out to West fans in particular, this seems to be the direction of his legacy.