Image Source: Getty / Jeremy Moeller
If you’ve been wanting a dramatic new hair color but still haven’t decided which way to go, we’ve got just the right shade for you. Targaryen blonde, a new hair color trend sweeping social media as well as the red carpets, is the shade you’ll be seeing everywhere this winter. Just last month, Megan Fox posted a photo wearing the color and captioned the post “A slovenly but industrious Targaryen goes to Paris,” and it’s only been removed since.
“Targaryen Blonde,” which has been sported by celebrities like Kim Kardashian, Gigi Hadid, and most recently Ariana Grande, is icy blonde hair at its finest, but it’s not for the faint of heart. Curious to find out more? Below we asked a professional to answer all of our questions about the popular colour, such as: B. how to achieve the light shade, how to keep the color vibrant at home and much more.
What is Targaryen Blonde Hair Color?
The popular shade takes its name from the hit HBO show House of the Dragon and references the recognizable frosty blonde hair color the family is known for. Jamie Mazzeithe creative director of NuBest Salon and Spa in Manhasset, NY tells POPSUGAR, “Targaryen blonde is a very pale, almost white hair color.”
If you’ve already thought about becoming an honorary member of the Targaryen family, you should know that achieving the signature hair color is not something to attempt at home and requires a visit to the salon. Achieving the right shade looks different for everyone depending on your natural base color. As with platinum, those with naturally lighter hair have an easier time, while those with darker hair may need to be a bit more patient and delay the bleaching process.
“To ask your colorist for it, ask for platinum blonde and a toner,” says Mazzei. He adds that your colorist will most likely recommend switching to color instead of just one color on a few visits to maintain your hair’s health during the lightening process. He also warns that if you have very dark hair (think jet black), you might want to reconsider and opt for a different shade of blonde instead. “It might be too detrimental to your hair’s health to achieve that level of blonde.”
How to care for Targaryen blonde hair at home
This color is not for those who get uneasy from sitting in a salon chair for hours at a time, as grooming requires frequent trips to a professional. “Because this color is so bright, you need to touch up your roots every four to six weeks,” says Mazzei. He adds that your colorist may advise you to avoid excessive heat styling, which means before you try this shade, consider how you plan to wear your hair on a day-to-day basis.
Also, keep in mind that grooming doesn’t end at the salon — you also need to take specific steps to groom your hair at home. “At-home maintenance is very important with Targaryen Blonde,” says Mazzei, adding, “You should apply shine between color appointments to keep the yellow out of your hair.” He recommends using the Celeb Luxury Conditioner in Flawless Diamond (35 $) that leaves a semi-permanent dye. It also has a built-in Bond Rebuilder which it believes will help repair any bonds that were broken during the initial lightening process.
Mazzei also recommends using a thermal heat protector before using a hot tool. We love the Drybar Hot Toddy Heat Protectant Mist ($29). Using a toning shampoo like Redken Blondage Color Depositing Purple Shampoo ($24) at least once a week will help maintain your hair’s dull condition.
Targaryen Blonde Hair Color Inspiration
As always, when you’re ready to book your salon appointment, it’s important to show up with inspiration photos in hand. Below we’ve rounded up some of our favorite versions of the look that you can bring to show your colorist.