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How it feels to find the right bra
The fashion and beauty news of the day in the BRIGITTE ticker: New bra campaign focuses on real women.
Current fashion and beauty news in the BRIGITTE ticker:
April 24, 2023
No models: PrimaDonna’s new bra campaign shows real women
The feeling of a really well-fitting bra is indescribable: no pinching, no pinching – a feeling of freedom. And who could describe that better than women like you and me? The Belgian lingerie company PrimaDonna thought the same and shot a new campaign together with five women from different age groups and countries. It not only expresses beautiful silhouettes, forms and bodies, but also reports of experiences, from which feelings such as gratitude, relief and pride speak.
One testimonial comes from Ulrike, who tried on a PrimaDonna bra about seven years ago, she says: “It was love at first sight. I still wear this bra by the way. At the time I wasn’t as confident as I am now, but putting that bra on made me feel like a woman. A woman who can be proud of who she is and what she has. PrimaDonna means to me: I deserve to love myself.”
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