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The Telfar tote bag, commonly known as the Bushwick Birkin, is an it bag like no other. Featured on shows like Insecure and endorsed by celebrities like Beyoncé and Lil Nas X, the rectangular tote bag isn’t just a hot trend; For many, it is also a powerful symbol of representation. When the Liberian-American founder Telfar Clemens launched his unisex label in 2005, he stated in his mission statement that he wanted to redefine luxury. Rather than creating a culture of exclusivity, his approach to luxury is “not for you, for everyone”. And with tote bag models retailing between $150 and $257, Clemens is making luxury more accessible and inclusive indeed.
All of this and the fact that the bags are vegan friendly and extremely functional means that every Telfar bag shipment sells out within seconds, whether it’s a new colourway or a completely new design. So fast that the brand created the Bag Security Program to ensure anyone who wants a Telfar bag can buy one. The bag security program allows customers to purchase as many shopping bags as they wish; The items are then made to order and shipped by a specific date.
Telfar also regularly works with brands for much-anticipated collaborations, collaborating with everyone from Moose Knuckles to Ugg; Eastpak to Rainbow. With Clemens’ seemingly endless source of design inspiration, each piece looks unforgettable and distinctive. The collaboration with Moose Knuckles resulted in an oversized tote bag with an all-over logo print, while its Ugg partnership is characterized by its iconic boot silhouette with Telfar’s ‘TC’ logo integrated into the upper of the shoe.
There’s never been a better time to secure your bag, so read on to learn everything you need to know about buying your own style of Telfar.
