Coach’s latest demi bag campaign is an ode to Y2K fashion


Coach’s latest demi bag campaign is an ode to Y2K fashion +2023

Riding the Y2K wave we’re all riding all the time, Coach reinvents its demi bag in all-new colorways. A Gen Z fan favorite, Coach has managed to become an integral part of the current fashion zeitgeist. We all crave nostalgia and hold anything reminiscent of the early 2000s close to our hearts.

The urge for nostalgia overwhelmed most people in the early stages of the pandemic, when we were all confined to the inside of our homes. This led to a deep exploration and admiration of the early years, especially when combined with the unique fashion trends of the time. Now Gen Z can’t seem to get enough of rebuilding a fashion landscape reminiscent of the past. That’s why Y2K is all the rage.

A Y2K icon, the demi bag originally launched in 2003. Now the Coach design team is reinventing the same bag for the current generation of fashionistas. The latest campaign celebrating the new demi bag includes the model Anajah Hamilton and influencers Gabrielle Richardson.

The structured silhouette has a comfortable, adjustable strap, a handy exterior zip pocket, and a roomy interior with room for your phone, wallet, keys, and other essentials. Want even more reasons to love it? It’s eco-conscious – made from the signature jacquard made from a blend of organic cotton and recycled plastic bottles, a special leather made from leather chips and leftovers in the tannery and finished with an organic cotton linen lining.

“It feels really exciting to be one of the campaign stars for Coach’s latest collection,” says Hamilton Teen Vogue. “I feel like a lucky girl. I would style the demi bag with a pair of baggy, straight leg, low waist jeans, a cute tank top, pointed toe heels, and a colorful scarf to match the bag! Oh and a bunch of gold jewelry. I can’t forget that!” Hamilton also shares that her personal favorite from the drop is the pink demi bag.

Signature jacquard demi bag

“Year 2000 trends, which I hope will last forever, overwhelm everything,” says Hamilton. “Blinded hair, makeup, phones, jeans! It is so much fun! But trends I don’t favor are people throwing a crazy outfit together and saying it’s Y2K. It’s not, and that’s okay!”

Coach consistently sits at the forefront of foundational brands that have evolved with trends and stayed afloat. The brand is a fundamental part of many young people’s love of fashion and accessories. Many of us can remember our first Coach bag or like Hamilton, nearly First. She remembers going to Times Square with her grandmother for the first time in the early 2000s. A street vendor tried to sell her a Coach bag – a fake, unbeknownst to her. Of course, her grandmother said no, but Hamilton recalls being just devastated. She even remembers crying about it.

Courtesy of the brand.

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