Contrary to popular belief, the K-pop phenomenon was not a teenager, nor was it limited to the music industry. The past few years have proven that K-pop was a wave strong enough to carve a place in a system that wasn’t built for it.
Jisoo at the Cartier Maison Opening Partypic.twitter.com/lJbxloselI
—
(@jichusworld) December 10, 2022
BTS wins at the People’s Choice Awards despite announcing its hiatus, and BLACKPINK’s Jisoo tops out Grammy winners like Ariana Grande and Billie Eilish in the campaign rankings, all testaments to the K-pop fever.
BLACKPINK Jisoo wins the campaign race
In recent years, mainstream music has shifted from complete control of Western artists to more diverse artists. As K-pop fandom grew worldwide, people in the US, UK, and other Western countries got their own taste of culture shock from meeting K-pop fans.
Jisoo wore Dior during her solo stage and Cartier during the encore, that is, as a global ambassador
— ً
(@jisoosfilm) December 11, 2022
From viewers buying stars for their idols, to stadiums and props in their photos selling out in minutes, to say the world was shocked would be an understatement.
Jisoo’s influence on the Dior Paris fashion show is crazy, react Knetz https://t.co/hqqIvYIu4X pic.twitter.com/nG5WuE2gT1
— Pannkpop (@pannkpop) September 30, 2021
It was no surprise, however, that the Cartier campaign, led by Blackpink’s Jisoo, was the second most important campaign this year.
ALSO READ: Famous Blinks Alert: Are Will Smith and Harry Styles Fans of Korea’s Biggest Girl Group, BLACKPINK?
While BLACKPINK is one of the most popular K-pop girl groups and most of their music videos reach the most watched title on YouTube, their oldest member Jisoo has a separate fan base. Additionally, the singer is known as a global icon, and recent campaign rankings prove why.
JISOO just casually bows her Cartier jewelry
🫠 pic.twitter.com/frJyrJ0Y69
— JS1 (@SooyasSystem) December 6, 2022
From K-Pop Icon to ‘Global Icon’
The 26-year-old singer has made people fall in love with her charm and talent. At Paris Spring/Summer Fashion Week, attended by fashion moguls from around the world, Jisoo named the most influential celebrity with a media value of $22.4 million EMV and an engagement rate of 7%, according to analysis by SponsorUnited.
JISOO, which hasn’t had the most campaign, has never been a disadvantage as its impact on the brands it supports speaks volumes. The receipts just keep piling up.
Global icon indeed.
Jisoo x Cartier Jisoo x Dior pic.twitter.com/gPwvQx71AF
— 𝙥𝙚𝙥𝙞_𝙘𝙝𝙪 (@jisoostongue) December 8, 2022
The Cartier campaign, led by Kim Jisoo, garnered 55.4 million engagements, second only to Same Old Love singer Selena Gomez. That How do you like that Singer surpassed Ariana Grande, Billie Eilish, Dua Lipa and even Rihanna.
Oh tears of joy
pic.twitter.com/K1LUyEysSI
— JisooTurtleRabbitKim
(@KimJisooIYA) May 5, 2022
Cartier’s decision to have Jisoo as the face of his campaign was like an emerald on a necklace. Additionally, Cartier isn’t the only luxury brand that knows about Jisoo’s astronomical influence and loves them for it. The singer has also been the regional ambassador for Dior cosmetics since 2019. And indeed, yes, the Dior director’s daughter shed a few tears when greeted by Jisoo’s ethereal beauty earlier this year.
Who is your favorite BLACKPINK member? Let us know in the comments below.
The post BLACKPINK’s Jisoo Wins Campaign Race, Beating Ariana Grande, Billie Eilish, Dua Lipa and Rihanna first appeared on Netflix Junkie.
