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Mascara is one of the most versatile beauty products on the market. It has the ability to transform eyelashes into desired length, shape and fullness. It can enhance thin lashes by adding dramatic volume, and it can lift straight lashes by creating noticeable curl. Some mascaras promise the boldness of fake mascaras, while others pride themselves on making your lashes look natural. Some mascaras are made with formulas that are waterproof, lump-free, and hypoallergenic, while others are vegan, cruelty-free, and long-lasting. Some mascaras work overtime to amp up beauty looks, offering shades like jet black, purple, and blue. Ultimately, what we’re trying to say is that you can match your mascara to your lashes, no matter what. And to find the right mascara for you, there’s only one place to look: target.
The fan-favorite retailer has an incredible range of premium mascaras that work with your lashes to give you the length, definition or fullness you desire. From famous TikTok brands like Physicians Formula and Honest Beauty to affordable and reliable names like L’Oréal and Maybelline, these mascaras have everything you need to take your lashes to new heights. Whether you’re looking for a mascara that’s safe for sensitive eyes (we stand by the Maybelline Green Edition Mega Mousse Mascara because it’s made with 99 percent natural ingredients) or you want a product that will give you significant volume (try CoverGirl Lash Blast Clean Volume Mascara), Target has a mascara made just for you. Learn about the best mascaras ahead of time.