Balenciaga ‘takes full responsibility’ for controversial advertising campaigns


Balenciaga ‘takes full responsibility’ for controversial advertising campaigns +2023

Balenciaga has issued a new statement regarding two separate advertising campaigns described as “disturbing”. on-line.

“We would like to address the controversies surrounding our recent advertising campaigns,” begins the statement published on November 28 on Balenciaga’s Instagram account. “We condemn in the strongest terms child abuse; It was never our intention to include it in our narrative.”

The fashion house goes on to explain what the campaign images in question look like – one shows children posing with teddy bears wearing “BDSM-inspired outfits”, the other a copy of the Supreme Court decision in the united states vs williams, as far as child pornography is concerned – emerged. Though third parties are mentioned, the brand admits a lack of oversight and judgment and ultimately takes the blame.

“The two separate advertising campaigns in question reflect a series of serious errors for which Balenciaga takes full responsibility,” the statement said.

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The Spanish fashion house also outlined its plans for another path.

“While internal and external investigations are ongoing, we are taking the following actions,” the post said. “We are rethinking our organization and our collective ways of working. We are strengthening the structures around our creative processes and validation steps. We want to ensure that new controls mark a tipping point and will prevent this from happening again.”

The brand also “lays the groundwork with organizations that specialize in child protection and aim to end child abuse and exploitation.”

The statement comes three days later Balenciaga sued North Six, Inc., the production company hired for the SCOTUS Documents campaign along with set designer Nicholas Des Jardins and his LLC for $25 million.

Just last night, brand ambassador Kim Kardashian said she was “reevaluating.” their relationship with the brand in light of the campaigns. Several other high profile figures in the fashion world including Meghan Markle and Prince Harry go to the photographerMisan Harriman, have also condemned the brand.

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