Balenciaga creative director apologizes for ‘inappropriate’ campaign – Hollywood Life +2023


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creative director of Balenciaga, Demna Gvasalia, 41, has broken his silence on the recent controversy surrounding the brand’s Christmas campaign, which involved children holding teddy bears in leather bondage. The designer took to Instagram on December 2 to share a formal statement. “I would like to personally apologize for the wrong artistic choice of the concept for the gift campaign with the children and accept my responsibility. It was inappropriate to have children promote objects that had nothing to do with them,” he wrote. Notably, Demna also emphasized that he “condemns” child abuse and “NEVER intends” to “provoke” it.

“As much as I would like at times to be thought-provoking through my work, I would NEVER intend to do so on a subject as horrific as child abuse, which I condemn. Period,” added the Georgian artist. Demna also said “I need to learn from this, listen and work with child protection organizations” to “help with this terrible issue”. He also ended the lengthy statement with an apology. “My apologies to anyone who is offended by the images and Balenciaga has guaranteed that appropriate action will be taken not only to avoid similar mistakes in the future, but also to take responsibility in every way possible to protect children’s welfare.” take over,” he concluded.

Demna’s statement comes four days after Balenciaga issued a formal statement on the matter, which was also shared on the same confirmed site Instagram account. “We take full responsibility for our lack of oversight and control over the documents behind the scenes and we could have done things differently,” the statement began. “While internal and external investigations are ongoing, we are taking the following actions: • We are carefully reviewing our organization and collective workings. • We strengthen the structures around our creative processes and validation steps. We want to ensure that new controls mark a tipping point and will prevent this from happening again. • We lay the foundations with organizations that specialize in child protection and aim to end child abuse and exploitation.”

Demna Gvasalia
Demna Gvasalia is Balenciaga’s creative director. (Shutterstock)

They, too, concluded the statement with a formal apology to anyone offended by the campaign. “We want to learn from our mistakes and find ways in which we can contribute. Balenciaga reiterates its sincere apologies for the offense we have caused and apologizes to talent and partners,” the Spanish company wrote. Both statements come weeks after the holiday campaign was first launched and have sparked outrage on social media from both parents and celebrities.

Committed Balenciaga fashionista and founder of SKIMS Kim KardashianThe 42-year-old also broke her silence on the matter via twitter on November 27th. “I’ve been calm for the last few days, not because I wasn’t disgusted and outraged by recent Balenciaga campaigns, but because I wanted the opportunity to speak to their team to understand for myself how this could have happened” , wrote the mother of four. “As a mother of four, I was shocked by the disturbing images. Child safety must be given the highest priority and any attempts to normalize child abuse of any kind should have no place in our society – period.”

The Kardashians star also revealed that she spoke to the brand to ensure this “never” happens again. “I appreciate Balenciaga’s campaign removal and apologies. When I speak to them, I believe they will understand the seriousness of the issue and will take the necessary actions to ensure this never happens again,” she added in the Twitter thread. In conclusion, Kim said that she is currently “re-evaluating” her relationship with Balenciaga. “As for my future with Balenciaga, I am currently reassessing my relationship with the brand and basing it on their willingness to take responsibility for something that should never have happened – and the actions I expect them to take to protect children,” concluded you.

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