As at the end of the year, the Pantone Institute has launched the color that will be the top trend in 2023 and we are in luck because it is a beautiful color that favors everyone. Viva Magenta (Pantone 18-1750) is the shade that has taken over from lilac Very Peri and it is a color that already dyes stores, closets and Instagram feeds. Viva Magenta will be the favorite color for next spring’s guest looksbut we will also see it in casual clothing, accessories, nail polishes, lipsticks… It will be the color we will see the most in the coming months and its name will be the one we will read the most in fashion magazines, but what is Viva Magenta like?
Pantone Institute brings together experts from around the world and they choose the 64 most outstanding colors of the year. Of all of them, Viva Magenta will be the trend shade of 2023 and there is a reason for this. As they have explained, it is an optimistic and unconventional color that defines very well the moments that we are living after everything that has happened in recent years. A “brave and fearless red that encourages unrestrained self-expression,” they say. It is more of a crimson neither cold nor warm, which flatters women of all ages and fits in almost all occasions.
What is Viva Magenta, Pantone 2023 color like?
Viva Magenta is a garnet but pinker and “is inspired by cochineal red, one of the strongest and brightest in the world.” With the same strength of red and at the same time with the feminine and sweet touch of pink. And all with a flash of wine and purple that is always so elegant. Actually, fashion has not taken a different path than in recent months, rather it has been updated.
Fuchsia pink has been the color that we have seen the most in all kinds of looks in the last two years and the classic red, the most powerful color of all, has been very popular. Now, both have come together in an even more eclectic tone, which is surprising but at the same time very wearable. And good face effect! Both pink and red have a powerful anti-aging effect and together they will be the most recurring option beyond 50 when it comes to dressing.
How to combine Viva Magenta with style in 2023?
Viva Magenta is a powerful color that does not go unnoticed and has a lot of prominence in any look, even if it appears in small doses. When combining it we must take into account that it will be the main color of the outfitThus:
- looks great with basic tones such as black or white, or both together. They are the colors that best combine with the entire color palette.
- A total black will be a total trend by adding a Viva Magenta bag or sandals. Effortless.
- With blue like denim it is another success. For example, with a Viva Magenta sweater or jacket we will have an amazing look with an immediate rejuvenating effect without effort.
- With softer complementary tones, such as pale pink or fuchsia. Long live Magenta and fuchsia together they achieve a very strong look that certainly does not go unnoticed.
- In total look, without a doubt. Both in dresses and suits with accessories in any neutral color or metallic.
- In spring they will also be worn in color block outfits that combine two or more very intense and solid colors.
Pantone always chooses a color that has to do with the state of mind and acts as a thermometer for society and Viva Magenta already warns us that fashion needs optimism, strength and a touch of joy. With glamour, of course.
